For a long time, the fashion industry was all about sparkles, luxury, beauty and had almost no interest in human rights and environmental issues but thanks to some celebrities who make strong statements and speak out (among other factors), sustainable fashion starts to appear in the mainstream. There is still a long way to go but they are some real changes around the corner and it might be thanks to the small contribitions of these following celebrities to the big picture.
THEY OWN A SUSTAINABLE FASHION BRAND
1.BonoEmbed from Getty Images
I want to start this article with this man as when we think sustainable fashion i do not believe that someone is going to think about Bono at some point. It shows how sustainable fashion can be created, wore, supported by every human being on Earth and how judgments must be disregarded.
U2 singer Bono with his wife Ali Hewson, co-created an ethical luxury brand, EDUN. Their desire was to create a good alternative for the planet in term of clothing and to promote the richness of Africa and African artisans, manufacturers and community-based initiatives. Every collection is a blend of eco solutions such as upcylced or recycled fabircs, and artisanal custom-made fabrics always made in Africa.
They lived and worked in Africa and fell in love with the people from Africa.
2.Serena WilliamsEmbed from Getty Images
Tennis player Serena Willams launched her eponym brand. Her goal is mainly to empower every women, does not matter their ethnic group, size or abilities. I love that she has got a great size section with really fashionable pieces. Plus, all the garments are made in New York and Los Angeles. Go check her website out.
3.Pharrell WilliamsEmbed from Getty Images
In 2010, pop singer Pharrell Williams became the 3rd partner of the brand Bionic Yarn. The company tries to reduce plastic pollution in the oceans. For that, they use coastal and marine plastics to create functional and versatile fabrics and materials in general to make apparel, bags, footwear and even automotive and maritime materials.
“The cause is to never throw anything into the ocean again.”
4.Gwyneth PaltrowEmbed from Getty Images
Actress Gwyneth Paltrow is really not new in the ethical fashion world as she worked on sustainable fashion lines with brands such as Stella McCartney or Amour Vert focusing on organic fabrics and forest regrowth.
However today she is well known for GOOP, a platform which offers recommendations on beauty, travels, food, style, fitness, health, psyche, wellness…
She also launched her apparel line called G. Label, which takes part in her holistic lifestyle. The idea of this “capsule” is to offer clothes which are “trend-proof”, wearable season after season. The garments are ethically produced in Italy and made out of natural high-quality fabrics such as natural linen.
THEY REINVENT THE RED CARPET FASHION
5.Emma WatsonEmbed from Getty Images
Actress Emma Watson became a quite famous advocate for all things sustainable in fashion and beauty industries as such she had to be mentioned in this list. She uses her different social media accounts and her visibility to encourage positive changes and to show that both couture and everyday clothes can be sources ethically and still be beautiful. She even created an Instagram account, The press Tour to show all the ethically sourced clothes she wears during her press tours.
She also worked with ethical brands like People Tree, worn sustainable clothes on the red carpet numeros times, and even collaborated with the costume designer of the Beauty and the Beast to create a gown which would be sustainable – it ended up been a gown made from end-of-line fabrics.
6.Natalie PortmanEmbed from Getty Images
Actress Natalie Portman is surely another good advocate for the sustainable cruelty-free fashion. She wears ethical fashion brands on red carpets as well as in everyday life. A good example on her commitment to veganism and so vegan fashion is that she asked for bespoke vegan shoes for the Miss Dior perfum campaign. In 2008, she also launched her own limited line of vegan shoes.
In term of ethical fashion, her wedding ring is made from recycled metal platinum and conflict-free diamonds.
7.Miley CyrusEmbed from Getty Images
Step by step, Stella McCartney brand seems to take a bigger part of the celebrities closets and the celebrities speak out about it. Singer Miley Cyrus decided to wear a Stella McCartney gown at the 2018 Met Gala as many other celebs do for red carpets nowadays.
She voiced her opinion on fashion industry when she said that “Fabulous fashion doesn’t have to mean torture”.
8.Anne HathawayEmbed from Getty Images
Actress Anne Hathaway changed her habits couple of years ago and does make a real statement in term of fashion choices today, by deciding to wear only vintage clothes or archival runway pieces for press tours, choosing to wear vegan shoes for photoshoots, requesting faux-leather for her footwear, or wearing a dress she bought at a flea market.
She have been seen wearing shoes from brands like Beyond Skin, custom-made cruelty-free shoes from Giuseppe Zanotti and Tom Ford to name a few.
9.Victoria BeckhamEmbed from Getty Images
The former Spice Girl and actual fashion designer stepped into the ethical fashion world a while ago. She partnered up with some brands/stores to design Green Capsule like she did with Net-A-Porter. She also designed ethical clothes for the Green Carpet Challenge organized by the company Eco-Age and apparently she loved it; it has been a rewarding experience for her and her team.
If Posh Spice supports such kind of event does it mean that sustainable fashion is truly in the mainstream now?
THEY DARE TO REWEAR
It might sounds hilarious as obviously most of us wear the same clothes a big number of times but when you are a public personality, you might be judge every time you would wear the same outfits again. Therefore the celebs who dare to rewear some garments surely make a statement by doing so.
10.Keira KnightleyEmbed from Getty Images
Actress Keira Knightley dared to do what few would, wearing her wedding dress more than once! I do not know why but most of us would associate a wedding dress with something “magical” which holds the spirit of this special event called wedding… It might be hard to do like Keira did but we should try it. Another option would be to rent our wedding dress for the D-day but if we want to keep it because it is still something really special for us let’s accessorize it differently to be able to wear it again, or why not making alterations.
Regarding this special dress, she wore this versatile Chanel haute couture tulle dress at a BAFTA party awards in 2008. Then, she decided to wear it for her wedding and couple of months later wore it again at a charity event. Surely, she demystified the wedding dress!
11.Kate MiddletonEmbed from Getty Images
The Duchess of Cambridge Kate Middleton is extremely good for recycling items from her wardrobe. Definitely she knows the tricks to use to rewear without looking “cheap”.
It might be surprising when we know how her world gravitates around palaces, paparazzi and appearances but however, she keeps wearing her favourite outfits like the rest of us would do. Some of her fans would say that this feature is a proof that she is down to earth.
12.Michelle ObamaEmbed from Getty Images
The former first lady of the United States, Michelle Obama is well-known for wearing clothes from young designers and from all backgrounds as well as for “recycling” some of her dresses. She makes a conscious effort to wear her clothes more than once.
13.Helen MirrenEmbed from Getty Images
No doubt actress Helen Mirren dares to rewear the beautiful gowns she once wore on the red carpets. She has been seen wearing some frocks numeros of times but each time with a different jacket, jewels or clutch. She proves that elegance and thrift can go together, don’t you think so?
14.Sir Richard BransonEmbed from Getty Images
Founder of Virgin brand Sir Richard Branson publicly expressed his interest in sustainability and long-lasting clothing. He designed, with Vivienne Westwood, a new range of uniforms for the pilots and cabin crew of Virgin Atlantic Airways made from recycled materials like plastic bottles to make yarn. Those uniforms also have a nano finish to make the clothes last longer. Moreover, they partnered up with Closed Loop Recycling to recycle the garments and turn them back into fibres which then would be woven again into new fabrics.
Those celebrities who are part of our lives because of a movie, a song, a relationship, a trip etc. can have a strong impact on our behaviours and thoughts. Therefore seeing celebrities believing in a greener fashion world, and wearing ethical brands could create more consciousness and better appreciation about how fashion works today.
If you know other celebrities who have done something great to change the face of the fashion industry, feel free to share it in the comments’ section below 🙂